Direct MarCom - questions and answers

Where's the Flash?

No Flash Question Mark

You won't find any Flash on this site.

Imagine going shopping and finding two shops next door to each other.

One shop has a big video screen stuck on the front door and you are forced to wait for what seems forever for the video to load― and then wait some more to watch the 30-second animation before you are allowed to enter. The other shop has a completely open entrance with a clear layout plan of the store and all the goods inside. This second store is listed on all the maps and in the phone book. The one with the animation isn't.

While you may be tempted to stand and watch the pretty animation once or twice in order to get in the first shop, it will soon become tedious. You will then appreciate how easy it is to walk right into the second shop and know they have what you want to buy.

The same rules apply to business web sites.

Search engines are like the phone book and street map.

Search engines require content to decide where to rank a web site. Flash does not provide that content. Humans can read the words that appear in a Flash animation, but search engines cannot.

The very first requirement for a good web site is search engine performance. The prettiest web site isn't of much use if it's outside the top 10 or 20 results. Therefore we do not recommend Flash if you are trying to make sales with your site, unless you use it in small quantities and only for "effect" embedded in standard HTML pages.

Q & A Question mark ROI

Questions:
	Why might my company need Direct MarCom?
	What can you help us do?
	Do you build web sites and create your own advertisements and direct mail?
	What kind of projects do you manage?
	What can you provide?

Answers:
Why might my company need Direct Marcom?
	If you're aiming to do the following: Increase sales Decrease costs Increase your customer base, product penetrations, memberships and/or sponsorships, or launch new services Do all of this without increasing head count
What can you help us do?
	Call on your customer to act Decrease product or service switching and downgrading (churn) Decrease customer acquisition costs Build brand loyalty Create a strong brand position Increase customer loyalty and retention Turn customer feedback into action steps Connect with consumers Increase referrals
Do you build web sites and create your own advertisements and direct mail?
	We have the strategic partners in place to quickly and cost-effectively produce "creative" and media, freeing us to concentrate on your marketing strategy and the tracking of your projects' successes. We also perform website marketing and search engine optimization in-house. When we were wearing our own corporate hats, we created some projects in-house, and outsourced others that needed more specialized efforts. This is exactly how we do business today. We know what technology can do for you, and what to use to get the required results in the shortest amount of time. For instance, we have an extensive direct background with commercial printers, TV/Radio production studios, artists and copywriters. In addition, we have hands-on experience producing and writing radio and television commercials, and have even appeared as talent. We have a working knowledge of popular professional-level software such as Microsoft Office (including Access), Quark XPress (desktop publishing), Adobe Photoshop and Macromedia Dreamweaver (website creation). We know their limitations and creative costs involved. We're experienced on both the Windows and Mac platforms, and can use and convert files from almost any format. We work only with creative partners that deliver the best job cost-effectively --- and on time.
What kind of projects do you manage?
	To installed base and new targets: Direct Marketing - mail and email - whether using a shotgun approach or as narrowly targeted as you wish Advertising - print, broadcast and web Inbound and Outbound Telemarketing Customer surveys Awareness, Customer Relations, Retention/Loyalty, Value-added and Call-To-Action Campaigns Social media marketing
What can you provide?
	Marketing Campaigns: Concept, Creative, Production, Ad Placement, Lettershopping, Sales Tracking, Success Reporting Marketing Planning: audit of your current efforts; recommendations for change or status quo

Direct MarCom LLC

Toronto ON Canada • M4T 1K2 • 416-840-6643
Atlanta GA USA • 678-561-3636